Unfold your myth

This is the portfolio of Creative Director, Pouya Dianat, guided by the poem “Unfold Your Myth” by Jalal al-Din Rumi, a 13th century poet. Separated by nearly 800 years, this site brings together two creatives of a shared ancestry. 

CREATIVE DIRECTION + STRATEGY + PHOTOS + BRAND IDENTITY + WEB DESIGN + VIDEO CAMPAIGNS

"Who finds us here circling, bewildered, like atoms?"

A decade of iconic sports captured from the rarest of vantage points.

"Who comes to a spring thirsty, sees the moon reflected in it?"

A queer owned coffee shop looks to scale.

"Who, like Jacob blind with grief and age, smells the shirt of his lost son..."

A social justice campaign for the world’s platform for changemakers at change.org

"...and can see again?"

A campaign using a never-before-seen spectrum of light to close the hallowed halls of Turner Field.

"Who lets a bucket down and brings up a flowing prophet?"

Two Atlanta Icons, one documentary team.

"Or like Moses goes for fire and finds what burns inside the sunrise?"

Four students learn to become soldiers in the Mojave Desert.

PHOTO ESSAY | DESIGN | CREATIVE DIRECTION | EDITORIAL

"He slips into a house to escape enemies, and opens a door to the other world."

The New 4 P’s of Creative Direction: Partnerships, Programming, Purpose and Personalization at Atlanta’s newest membership collaboration space.

"Omar storms in to kill the prophet and leaves with blessings."

Created for the AJC in 2009, in partnership with designers, video specialists, journalists and storytellers. KING’S LAST MOMENTS

"Chase a deer and end up everywhere!"

175 Moments of one player during one football game. Calvin Johnson for ESPN.

"An oyster opens his mouth to swallow on drop.
Now there’s a pearl."

Art director on over 100 productions for the country’s most beloved airline.

"A vagrant wanders empty ruins. Suddenly he’s wealthy."

19 artists, 19 murals, 19 days in Atlanta.

"But don’t be satisfied with stories, how things have gone with others."

Winner of multiple awards for immersive campaigns, innovation marketing and more – Braves Holo

"Unfold your own myth, without complicated explanation,"

Reimagining food, agriculture, technology and education for subscribers.

"So everyone will understand the passage, We have opened you."

An Eiffel Tower of beer cans was just the start.

"Start walking toward Shams. Your legs will get heavy and tired."

100 years of uniforms – and a decade ahead.

"Then comes a moment of feeling the wings you’ve grown, lifting."

Thank you for visiting, this portfolio is forever a work in progress as I passionately push the boundaries of creativity across all media and in varying roles.

Let’s Connect.

I look forward to helping you realize the best of your brand.